What is a CRM system?

During the second cycle of HEI accreditation, it is essential to emphasise data collection and data-based decision-making. In the age of modern technologies, data collection and analysis are automated processes due to specific systems.

Now, let’s see through which systems HEIs can collect and analyse the essential data, as well as communicate with stakeholders. CRM systems provide essential information about the current, future, and previous stakeholders or customers, which helps the institutions to develop effective communication. CRM systems are everywhere: sales, services, IT sphere and even education.

Why HEIs should use CRM systems?

CRM systems facilitate the communication of HEIs with stakeholders, students, teachers, employees, and alumni. In other words, it is easy to send, get and share information with CRM systems regardless of time and place. It is a helpful tool for HEIs to simplify and facilitate working relations with stakeholders. As a result, proper use of CRM systems can help:

• To increase the number of admissions,
• To promote the prestige of the institution,
• To develop affiliate relations with partners,

Benefits of CRM systems:

• Survey management,
• Admission organisation and evaluation,
• Link between the institution’s webpage and social media sites.

 
Effective CRM systems for HEIs

• Creatio
• Bigin
• Full Fabric
• School Mint
• Oracle NetSuite CRM